Omari  Bookal
Founder & CEO

The  Beginnings

In the midst of the 2020 covid-19 pandemic I saw the large number or small business having to shut down and go out of business. This was due to them having insufficient cash and limited access to bank loans order to survive during the mandatory government shutdown. I wondered why so many of these smaller businesses were forced to close their doors others were able to weather the storm.

Speaking with numerous business owners who had to either significantly scale back their operations or close down permanently  to then look for other means of making a living. Through research and one on one conversations there were many factors but one reoccurring factor was the same.  Even when the shutdown many business owners were just breaking even or making a bit of money, just enough to have a decent living. Customers were not fining their business as easily as they were finding other businesses. In many of the niches owners were operating 2 to 5 companies were taking up 60% to sometimes 75% of the market share. This is a significant amount!

I realized if these smaller businesses were not attracting customers to their services, there is not way to grown, maintain or even survive. I knew there had to be a way to help them. After looking at my skills abilities and where markets were going I believed I could give more of them a fighting chance through optimizing their online presence! This has been the focus ever since.