Omari  Bookal
Founder & CEO

The  Beginnings

In the midst of the 2020 Covid-19 pandemic I saw the large number or small business having to close their doors and go out of business. A lot of this was mainly due to insufficient cash reserves and limited access to bank loans in order to survive during mandatory business closings. I kept wondered why a number of  these smaller businesses who were were forced to close their doors others, were able to weather the storm.

Speaking with numerous business owners, a majority of them had to either significantly scale back their operations or close down permanently. Through my research and one on one conversations there were many factors but one reoccurring factor was the same.  Even when the mandatory closings were implemented many business owners were just breaking even or making some kind of money, just enough to have to keeps the lights on. Potential customers were not finding smaller business as easily as they were finding the big ones. In many of the niches  I researched,  2 to 5 companies were taking 60% to sometimes 75% of the market share. This is a significant amount!

I realized if these smaller businesses were not attracting customers to their services, there was not way the could  be stable, grow or even survive. I knew there had to be a way to help them. After looking at my skills & abilities and seeing where markets were going I believed I could give more of them a fighting chance through optimizing their online presence! This has been the focus ever since.